Monday, November 28, 2011

The Next Big Small Brand: Sweet Loren's

My friend Ricky Ferrer, designer of our (best ever in the whole world) logo, recently worked on a fantastic branding campaign that I want you to see. Rooster Design Group, the firm at which Ricky is a senior designer, runs an annual competition for small brands that need help with identity, packaging, logo, and site design called The Next Big Small Brand (if you have a small business, your design-y senses are tingling already, I know). This year's contest winner was Sweet Loren's, a ready-to-bake dessert company, and will you just look at their new branding?

Amazing, right? Ricky, you old so-and-so. Sweet Loren's should be on the shelf at Whole Foods now, so I'm gonna go pick up some dessert (and like a huge nerd, probably display the box for awhile so I can admire it!). The Next Big Small Brand begins accepting submissions for the 2012 competition starting in January, so if you want to have Ricky and the rest of the team at Rooster Design Group take an expert crack at your branding, you should check it out!

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